Introduction
Getting people to complete surveys is often a challenge. One proven way to improve response rates is by offering incentives. But incentives must be used carefully to avoid bias.
Types of Incentives
- Monetary rewards: Gift cards or small payments.
- Non-monetary incentives: Access to exclusive content or prize draws.
- Recognition: Acknowledging participants in research publications.
For more on distribution strategies, see our detailed post on survey distribution methods.
Benefits of Incentives
Incentives improve participation, increase completion rates, and help reach harder-to-engage audiences.
Risks to Consider
Too large an incentive may bias responses, attracting participants who are only motivated by the reward.
Conclusion
When balanced properly, incentives can significantly improve survey outcomes. For guidance, My Survey Help provides professional survey design support that integrates incentives effectively.
